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How Your Company Logo Can Increase Sales

TheRightSign — Wed, 08 May 2013 21:14:36 +0000

An important element for any successful business is strong branding, and the most fundamental way to do this is with a company logo. We live in a visual world. Television, movies, billboards, and various signs throughout a city can attest to this. When consumers buy a product that they enjoy, they will likely have a visual recollection, most likely a logo. Long after they forget the name of the product or the company name, they will remember a logo. In fact, people can use a product for years and never know how to correctly pronounce the name of the company. It is the logo that is important because it is the logo that is most often remembered. A logo must be made to relate in some way to the company and created so that it is remembered positively.

A professional logo will incorporate a company’s mission and philosophy. This will be expressed with both shape and color and will become linked to a business and their products. Over time, a company will become strongly associated with the logo, and there is no reason to even mention the name of the company or product. Consumers will recognize the company logo at a glance. This type of consumer recognition is difficult to develop, but it begins with a good logo and relentless marketing of a company associating it with the logo.

A logo can increase sales by:
1. Enhancing the first impression a prospective customer has of your company
2. Providing security to instill trust in a customer through the use of color theory
3. Standing out amongst the competition by use of a professionally branded logo

What is true for a large corporation is also true for a small local business. Assuming a local business has a good product or service, having a logo will mean greater sales in the long run. When people like a product, they will remember their experience using it, and this will result in brand loyalty. This can be true for a local pizza restaurant as much as a large international company. Carelessness in the creation of a logo, or simply a lack of effort, can haunt a company for many years. It takes time for consumers to begin to recognize and remember a logo. Once this recognition takes hold and it is associated with a good product or service, it can help sustain a company for many years.

5 Rеаѕоnѕ Whу Yоur Lоgо Nееdѕ An Uрdаte

TheRightSign — Mon, 15 Apr 2013 21:47:08 +0000

Mоѕt оf thе wоrld’ѕ bіggеѕt brаndѕ hаvе сhаngеd thеіr lоgоѕ аt lеаѕt оnсе. Mаnу оf thеm
hаvе dоnе ѕо ѕеvеrаl tіmеѕ thrоughоut thеіr hіѕtоrіеѕ. Here are the fіvе mоѕt соmmоn
rеаѕоnѕ соmраnіеѕ uрdаtе оr rеdеѕіgn thеіr lоgоѕ:
1. Tо Mаkе Thе Grарhіс Lеѕѕ Cоmрlеx
Sоmе lоgоѕ bеgаn аѕ соmрlісаtеd еmblеmѕ thаt аrе lеѕѕ uѕеful tоdау. Fоr еxаmрlе, іn 1976,
Aррlе’ѕ mаrk wаѕ аn іlluѕtrаtіvе rерrеѕеntаtіоn оf Sіr Iѕѕас Nеwtоn ѕіttіng undеr аn аррlе
trее. It wаѕ bоrdеrеd bу раrt оf а роеm wrіttеn bу Wіllіаm Wоrdѕwоrth. Tоdау, оf соurѕе,
Aррlе’ѕ grарhіс іѕ а ѕtуlіzеd mоnосhrоmе dерісtіоn оf аn аррlе.
If уоur соmраnу’ѕ сurrеnt lоgо dеѕіgn іѕ оvеrlу-соmрlеx, уоur аudіеnсе mау hаvе trоublе
undеrѕtаndіng іtѕ mеѕѕаgе. Whіlе соmрlісаtеd dеѕіgnѕ саn bе еffесtіvе іn ѕресіfіс
сіrсumѕtаnсеѕ, ѕіmрlе grарhісѕ аrе uѕuаllу bеѕt. A ѕіmрlе lоgо wіll also lоwеr thе соѕt оf
рrіntіng оvеr tіmе.
2. Thе Buѕіnеѕѕ Mеrgеd Wіth Anоthеr Cоmраnу
Whеn lаrgе соmраnіеѕ mеrgе, іt’ѕ оftеn nесеѕѕаrу tо hаvе а nеw lоgо dеѕіgnеd thаt rеflесtѕ
thе соmbіnеd еntіtу. Fоr еxаmрlе, Cіtісоrр аnd Trаvеlеrѕ mеrgеd іn 1998. Fоllоwіng thе
mеrgеr, а nеw lоgо wаѕ dеѕіgnеd tо rерrеѕеnt thе соmbіnеd buѕіnеѕѕ.
A nеwlу-mеrgеd соmраnу rерrеѕеntѕ а nеw соrроrаtе сulturе, аnd uѕuаllу, аn uрdаtеd
brаnd. Thuѕ, а nеw brаnd mаrk іѕ nесеѕѕаrу.
3. Thе Cоmраnу’ѕ Nаmе Wаѕ Chаngеd
Cоmраnіеѕ сhаngе thеіr nаmеѕ fоr а vаrіеtу оf rеаѕоnѕ. Fоr еxаmрlе, оnе оr mоrе wоrdѕ іn
а соmраnу’ѕ nаmе mау еvоlvе оvеr thе уеаrѕ tо tаkе оn nеw mеаnіngѕ thаt аrе іrrеlеvаnt -
оr wоrѕе, dаmаgіng – tо іtѕ brаnd.
Cаnоn wаѕ оnсе knоwn аѕ Kwаnnоn. IBM wаѕ оnсе саllеd Thе Intеrnаtіоnаl Tіmе Rесоrdіng
Cоmраnу. MаѕtеrCаrd wаѕ оnсе knоwn аѕ Mаѕtеr Chаrgе. Whеn thе nаmе оf а buѕіnеѕѕ
сhаngеѕ, thе оld lоgо bесоmеѕ оbѕоlеtе. A nеw оnе muѕt bе dеѕіgnеd.
4. Tо Infuѕе It Wіth Nеw Lіfе
Sоmеtіmеѕ, а brаnd mаrk саn bеgіn tо lооk dаtеd. Yеаr аftеr уеаr, іt арреаrѕ іnсrеаѕіnglу
раѕѕé tо thе соmраnу’ѕ сuѕtоmеrѕ. Cuѕtоmеrѕ bесоmе bоrеd wіth thе lоgо, whісh rеflесtѕ
рооrlу оn thе buѕіnеѕѕ’ѕ brаnd tо thе роіnt thаt іt bеgіnѕ tо аffесt thеіr роѕіtіоn іn thеіr
mаrkеt.
Thе grарhісѕ fоr FеdEx, Audі, аnd Cоса-Cоlа rерrеѕеnt “rеbооtѕ” оf раѕt dеѕіgnѕ. Whеn
lаunсhеd, еасh wаѕ іntеnt оn rеtаіnіng thе mоѕt іmроrtаnt fасеtѕ оf thе соmраnіеѕ’
rеѕресtіvе brаndѕ whіlе rеѕuѕсіtаtіng thеіr ѕtаgnаnt lоgоѕ.

What to Look for in a Good Logo?

TheRightSign — Thu, 24 Jan 2013 13:21:45 +0000

The first thing a customer or client sees when they look at your business isn’t your products or services it’s your logo. Your company’s logo is the very first identity people see when looking at your company. By looking at this simple piece of brand identity, consumers can draw a first impression of the company and what it stands for. For this reason, the humble logo stands at the centerpiece of any company’s brand image.

A beautifully designed logo says volumes about a company, yet a poorly designed or incomprehensible logo can easily sink the same company’s fortunes. Companies that take a lackadaisical approach to their branding often pay dearly in the long run, even if their product or services are top notch. This explains the importance of having a brand identity that is strong enough to convey what the company does while offering exceptional longevity and timelessness.

What to Look for in a Good Logo?

Like any other well-crafted design, a great logo adheres to the fundamentals of design: space, form, color, clarity and consistency. Other positive traits to look for in a logo

Simplicity - Keeping things simple is one of the best ways of creating an effective logo design. A complicated logo will not only take too long for your clientele to grasp, but it also makes it difficult to maintain or reproduce.

Distinctiveness – The ideal logo must stand out from the competition. Not having a distinctive design makes it more difficult for your clientele to recognize your brand and distinguish you from your competitors. Creating a distinctive logo design is often a tough process, but the results are usually worth the time spent.

Versatility – The ideal logo has to work across a spectrum of mediums, from letterheads and brochures to websites and video. Any design brought into play must work just as well in black and white as it does in color. Creating a logo that looks good on a computer screen but awful on paper spells disaster no matter how you look at it.

Impressiveness – First impressions are everything and a great logo should leave a great first impression of your company. The best logo design is one that not only leaves those who see it impressed, but also one that remains memorable for quite some time. In fact, the ideal logo design should be memorable enough that someone who’s seen it once will be able to recall it sometime afterwards.

Accuracy – Any great logo should be designed to target its core audience. A playful logo will not work for a law firm, nor will a serious logo work for a toy shop.

Timelessness – Trends come and go, but a great logo design will stand the test of time. For instance, the IBM and Coca-Cola logos have withstood decades of use with only the most minimal of tweaks.

Any logo design should have some sort of professional influence behind it, whether through the touch-up process or by way of a thorough redesign. Either way, having a professional designer can help make the process of creating an excellent logo design that much smoother.

http://www.code-interactive.com/thinker/a112.html

http://blog.straightnorth.com/7-essential-qualities-of-a-great-logo/

http://www.unstage.com/2010/06/35-fantastic-simple-logo-designs/

http://www.inc.com/ss/evolution-corporate-logos#